LFCTV - the premium Sports TV of English Football Club Liverpool F.C.

Liverpool F.C. TV, known as LFCTV, launched on September 20, 2007, and it serves as the official channel for the English football team Liverpool F.C. Previously available as a component of the Setanta Sports bundle, it is now a stand-alone channel.

As part of the e-Season Ticket subscription, the website's premium content offering, the channel has also always been streamed live on the club's official website.

LFCTV debuted in HD on Sky channel 455 on October 28. It also turned into a premium channel at the same time.

The standard-definition channel ceased broadcasting on 1 June 2018 on Sky and 30 January 2019 on Virgin Media.

Background of Liverpool FC TV

Setanta Sports offered to provide specialized sports channels for various football clubs after entering the UK sports industry. In addition to LFCTV, these also featured Arsenal TV, Celtic TV, and Rangers TV, which ran similarly to the already-existing and independently-operated MUTV and Chelsea TV. The initial three-year contracts each contained payments for rights from Setanta to each club as well as payments for a bundle of marketing and promotional rights, though Setanta declined to assign a value to them.

The channel, which was established in September 2007 and whose branding was created by Liquid TV's Michael Sutton-Long, is available seven days a week from 10:00 UTC until 01:30 UTC. After Setanta Sports GB was discontinued, it was available on Sky for free to view and on Virgin Media's XL Pack until October 28, 2014, when the HD version debuted. Additionally, LFCTV Online, the club's high-end online subscription service, offers access to it.

The 2010 FIFA World Cup qualification - UEFA Group 5 match between Bosnia and Herzegovina and Spain was broadcast live on the channel on October 14, 2009, making history by becoming the first club channel to do so. Spain went on to win the match 5-2, winning the group with a perfect record.

LFCTV relocated studios in the summer of 2010, temporarily stopped airing live shows, and extended its programming hours to 12 hours daily. From their new studio, which offers views of the Royal Liver Building and the Church of Our Lady and Saint Nicholas, Liverpool, behind the set, the station resumed live transmission on July 12, 2010.

Since August 2011, the club has broadcast an hour-long pre-match program live from Anfield before each home game from a studio outside one of the hospitality boxes in the Centenary Stand, as well as live shows at halftime and the end of each game.

From the morning until the 2012 FA Cup Final and 2012 Football League Cup Final kicked off, LFCTV streamed a live build-up show from outside Wembley Stadium. After both finals, they also aired a live post-game analysis program with unique content and interviews from the Liverpool locker room following the successful League Cup final. During the 2012–13 season, the channel aired full match commentary of each home game featuring Steve Hunter and a guest, most frequently Gary Gillespie or David Fairclough.

Live images of the stadium audience are broadcast during the commentary, along with images of the commentary team.

Pre-match and post-match coverage for home games is given for the 2013–14 season from the TV studio in the Centenary Stand at Anfield, with live match commentary of all home and away games available with the screen showing the match score and match time.

Features of Liverpool FC TV

• Exclusive staff and player interviews
• Every Liverpool match in the Premier League, Champions League, and League Cup will be replayed in its entirety for 90 minutes and will include post-match coverage and studio analysis.
• Live pregame coverage at Anfield for all Liverpool home games
• Pre-match discussion and analysis are held every Friday at 18.00 in Big Match Build Up.
• Every Monday at 18.00 GMT (replayed at 22.30 GMT), live news program "You're on LFCTV"
• Classic games, such as the top 100 Premier League contests
• All reserve games and other Liverpool friendlies are aired live.
• "This is Anfield," an interactive studio discussion program with callers, including former Liverpool players, fans, celebrities, and football experts.
• "Goals, Goals, Goals" displays Liverpool goals based on a variety of topics, such as goals from players in a specific era, season, position, or against specific clubs.
• A ranking of the most popular videos on the official website is called LFC's Most Wanted.
• History-based documentaries about the club
• 'Inside Melwood' provides news on the training facility and its surroundings.
• Interviews on "60 Minutes with" with players from the past and present.
• The 2007 debut of the John Barnes program. In a talk-show format, former player Barnes conducts interviews with club legends and current players.
• In the segment "John Bishop meets," comedian and ardent Liverpool supporter John Bishop speaks with former players about their memories of the team.
• Famous Liverpool supporters are interviewed at the Celebrity Kop Club about their devotion to the team.
• Press Box a discussion on reds news with local journalists.
• Kop Talkin is a weekly conversation covering everything Reds news.
• #LFCWORLD
• LFC360
• A ranking of the top 100 Premier League matches for Liverpool is available at LFC's Most Exciting Games. This was initially displayed in the summer of 2012.
• The Liverpool Library - Each session includes an author interview and a new or recently published book with an LFC subject.
• Thursday Night Live is a live studio program including interviews with special guests and previews of the upcoming weekend's game. The former program, Friday Night Live, was replaced by this one when it debuted for the 2013–14 season.
• LFC Now: A daily news bulletin containing the most recent club information, including interviews and game clips.